We help venture-backed B2B and security software companies build the GTM systems, revenue infrastructure, and operational frameworks that turn growth potential into predictable, repeatable outcomes.
Revenue Pipeline↑ 34% QoQ
MQLs
2,840
100%
SQLs
1,245
72%
Pipeline
$8.2M
48%
Closed
$2.1M
28%
$500M+
ARR Scaled
2 IPOs
Public markets exits
4
Acquisitions navigated
20+
Years B2B SaaS
Forecast accuracy +40%
Time-to-close ↓ 18 days
What We Do
Three practices. One integrated operating system.
01
Revenue Operations
GTM architecture, CRM design, forecast integrity, pipeline inspection, territory and quota modeling, and the data infrastructure that makes revenue predictable.
02
Systems & Technology
Tech stack rationalization, integration architecture, AI agent deployment, and the automation layer that lets your team focus on strategy, not spreadsheets.
03
Business Operations
Organizational design, OKR frameworks, operating cadences, board reporting, and the cross-functional alignment that scales with the company.
Ready to build a GTM machine that actually scales?
Whether you're aligning Sales and Marketing for the first time, preparing for a Series B, or rebuilding after hypergrowth — let's find out where we can help.
What We Do
Built for the messy middle of hypergrowth.
Past product-market fit, scaling fast, feeling the drag of early decisions — this is where we do our best work. Not from a playbook. From experience.
Practice 01
Revenue Operations
We build the GTM infrastructure that makes revenue predictable — not just visible. Tight definitions, clean systems, and operating cadences the whole company trusts.
7×
ARR in 36 mo
<5%
Forecast miss
2
IPOs supported
4
Acquisitions
GTM Architecture & CRM
Full-stack GTM design — stage definitions, object models, lead flow, and the CRM architecture that supports it all.
Forecast & Pipeline Integrity
MEDDIC-based inspection, hygiene scoring, and operating cadences that give leadership a number they can trust.
Territory, Quota & Capacity
Living models connecting headcount to TAM, ramp curves to segment targets — with Finance in the room.
Revenue Data Infrastructure
One definition per metric, one owner, one place it lives. Warehouse architecture and exec dashboards that trace to OKRs.
Sales & CS Handoff Design
Segment-specific handoff playbooks and CRM stage gates that eliminate the "repeat yourself" problem at every deal.
Is your revenue actually predictable?
Tell us where your forecast is breaking. We'll tell you why it's happening.
Practice 02
Systems & Technology
The best GTM strategy is only as good as the systems running it. We design tech stacks that scale, deploy AI where it creates real leverage, and eliminate the sprawl that slows teams down.
Every system we design gets transferred to your team. We document decisions, train users, and build for the people who'll own it after we're gone.
AI that runs in production
We deploy agents that work in the real world — with error handling, human review loops, and ROI measurement built in from day one. Not just demos.
Stack audit first, always
Before recommending anything new, we audit what you have. Most teams are over-tooled and under-connected. We fix the connections before adding complexity.
Is your tech stack an asset or a liability?
Most teams can't answer that question confidently. We can help you find out.
Practice 03
Business Operations
Scaling fast creates organizational debt. We help leadership teams build the operating infrastructure — structure, cadence, and alignment — that compounds as the company grows.
Diagnostic Sprint
2–3 weeks · Current state map, highest-leverage opportunities
Embedded Engagement
3–6 months · Strategy and execution, working alongside your team
Fractional Leadership
Ongoing · Senior leadership without a full-time commitment
Org Design & Headcount
Spans, layers, role clarity, and hiring sequencing that match where the company is going — not where it's been.
OKR & KPI Frameworks
Metrics that cascade cleanly from company goals to individual accountability. No vanity metrics, no disconnected dashboards.
Board & Investor Reporting
Narrative-led reporting packages that give the board what they need and build credibility with every deck.
Operating Cadences
QBRs, pipeline reviews, leadership syncs — designed around what decisions need to be made, not habit.
M&A Integration
Four acquisitions navigated from the operator seat — system consolidation, team merges, and the cultural alignment that makes deals stick.
Scaling fast and feeling the drag?
That's organizational debt. Let's talk about how to pay it down without slowing the company down.
Our Approach
Operator-first. Strategy-led.
We don't come in with pre-baked frameworks and a slide deck. We come in with 20+ years of operator experience, a diagnostic mindset, and a direct communication style. Here's how we think.
$500M+
ARR Scaled
2 IPOs
Public Market Exits
4
Acquisitions Navigated
20+
Years in B2B SaaS
Start with the problem, not the solution
We spend the first weeks listening and diagnosing before recommending anything. The presenting issue is rarely the real issue.
Make trade-offs explicit
Every recommendation comes with options, data, and a clear articulation of what you gain and what you give up. No hidden agendas.
Build for production, not demos
Especially with AI. We deploy agents and automations that run in the real world, with proper error handling, human review, and measurable ROI.
Work alongside the team, not above it
We embed, transfer knowledge, and build capability. When we leave, the organization is stronger and more self-sufficient than when we arrived.
Operations serves everyone in the room
The best ops function is a force multiplier for Sales, Marketing, CS, and Finance equally — a neutral partner that makes every team more effective.
Speed is a feature
We move fast without cutting corners. Diagnostic sprints in 2–3 weeks. Recommendations grounded in data, not months of analysis paralysis.
Ready to put this approach to work?
Describe what you're building and we'll tell you honestly whether we can help.
AI Projects
Putting AI to work in real GTM environments.
Production-grade AI tools built to solve real Revenue Operations problems — not demos. Each one is live or in active development.
Monitors deal health in real time — flagging stalled opportunities, surfacing competitive risk, and generating QBR-ready summaries. Integrates with Salesforce and HubSpot.
Coming Soon
In Development
Forecast Integrity Monitor
Automated pipeline hygiene: runs MEDDIC scoring, flags missing data, sends weekly digest reports to sales leadership. Reduces manual inspection time by 80%.
Coming Soon
Research
ICP Fit Scoring Engine
Multi-signal ICP scoring combining firmographic data, intent signals, and engagement history to rank inbound leads and prioritize outbound lists — natively in your CRM.
In Research
Have an idea?
Working on an AI application for GTM or RevOps and want a practitioner's perspective? Let's talk.
Contact
Let's talk about what you're building.
We work on a limited number of engagements at a time — which means the ones we take on get our full attention. Tell us what you're working on and we'll tell you honestly if we can help.
How it works
1
Describe your situation
Tell the assistant what you're working on — no pitch required, just the real problem.
2
We figure out the fit
The assistant draws on real operational experience to assess whether and how we can help.
3
Connect directly
If there's a fit, we'll set up a direct conversation to go deeper.
We take on a small number of engagements each year. Every inquiry gets a personal response.
Anzini Assistant
GTM Strategy & Operations · Powered by Claude
Quick starts
Hi — I'm the Anzini assistant. Tell me what you're working on and I'll help you understand how we can help, what an engagement looks like, and whether it makes sense to connect directly. What's the biggest operational challenge your team is facing right now?
Send a Note
Tell us what you're working on and we'll get back to you personally. No pitch required — just the real situation.
✓
Message received.
We'll follow up personally within 48 hours. In the meantime, feel free to continue the conversation with the assistant.